Case studies Footsteps Foundation Fundraising campaign that would see £195,000 being raised in the first 15 months post launch of charity Footsteps Foundation. Created an extensive publicity campaign with over 100 published articles in national newspapers, consumer and trade press; 25 radio interviews and eight TV features. Cannelle Full marketing strategy including overhaul of website, newsletter creation, monthly promotions collateral, PR and advertising. ExCeL Obtained 10,000 pieces of press coverage on the launch of new £300 million exhibition, conference and events centre and organised a host of glittering open days and high profile press days. MasterCard Directed the publicity of the sponsorship campaign for MasterCard for the UK's most prestigious music awards, The BRIT Awards. In charge of the publicity of MasterCard's special guest Samuel L Jackson. Athena Secured over 100 items of press coverage in three months for The Athena Network by generating news stories, conducting press worthy research and circulating networking tips and case studies which were featured in national, local and business press. This included two articles in The Daily Mail. Publicized both the networking service offered as well franchise opportunities through press campaign and social media.