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Kai Communications

How We Value Women in Business 2016

Posted by in PR

By Emily Housden, PR Intern International Women’s Day celebrated all kinds of women from around the world and it made me realise how lucky I am to live in a society which on the whole values it’s women in nearly every walk of life. If we were to look back and imagine the days when women were considered second-class citizens it seems ludicrous to us now but still all too real for many women across the world. It’s clear that all women around the world still have a long way…read more

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I’m Not A Stalker…Just An Unpaid Private Detective

Posted by in News

By Kirsty Newall aged Twenty-one It seems that in this day and age social media is the cornerstone to our lives. It is everywhere – Facebook, Twitter, Instagram, Pinterest, Tumblr, Vine and snapchat. The list could go on and on. Social media is now an integral part of many peoples, no more so that for young people. In fact, the latest research from Ofcom suggests that almost half of young people aged between 8 and 17 have a profile on a social networking site such as Facebook. It also provides…read more

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Why every business should have a presence on social media

Posted by in Networking, News

Social media is here to stay and love it or loathe it on a personal level, the impact it can have on a business should never be underestimated. Claire Fryer from One to Three Marketing Solutions offers her top picks on why businesses need to get social. Brand awareness Never has it been easier to get your brand in front of your audience. No more paying ‘big bucks’ to advertise in a glossy magazine, you can now reach an audience of thousands through Facebook, Twitter, Instagram, Pinterest, LinkedIn and all…read more

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SIMPLY, HAVING A WONDERFUL OFFICE PARTY!

Posted by in Marketing, News

December is here can you believe it? This means it is that time of year when talk in the office turns to the inevitable Christmas party. Now I know you have probably heard numerous horror stories that involve people getting a bit too carried away with the eggnog and declaring there undying love for a co-worker and so on. But, the problem with this bad press is that they make these festive do’s seem like the root of all evil and something to be avoided. So, before you start moaning…read more

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HAS ONLINE MARKETING REPLACED TRADITIONAL MARKETING?

Posted by in Marketing, Networking, PR

The truth is non specialist digital marketeers and PR’s needn’t be quaking in their boots just yet as long as they are up to date with how best to promote their clients online.  The marketing community as a whole could still be said to be lethargic at online promotion for small businesses but by additionally focusing on building their clients SEO and social media campaigns they can produce a powerful marketing strategy. Paper Directories – remember them? To reach the masses you really need to look at free listings such…read more

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THE ART OF BEING A PR

Posted by in PR

Apart from the time I received a phone-call where the caller threatened to blow up my client’s office because they weren’t too keen on a theme park being built in their local area, my life as a PR professional for 20 years has been reasonably calm.  By calm I obviously mean an average PR moment in the office is spent with a phone under one ear selling in a story to a busy journalist, whilst writing a press release about the importance of digital mapping, whilst juggling a burning coffee,…read more

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PR FOR SMALL BUSINESSES

Posted by in News, PR

PR FOR SMALL BUSINESSES What is PR? Public and press relations are both shortened into PR and essentially work hand in hand.  Press relations is about managing relationships with the ever expanding world’s media whilst public relations is about managing relationships with the public in order to build an interest, make a sale or to manage a brand’s reputation. Why do PR? Small businesses need PR as much as a multinational.  Press coverage enables you to reach your target audience through various multi-media whether it be TV, radio, blogs, national,…read more

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Why Networking is Important By Robina Hutchings

Posted by in Marketing, News

Whether you’re an already established and successful business or just starting out on a new venture, going out to meet new people such as being a part of a networking group should be on everyone’s radar. Admittedly, making small talk and taking part in mini presentations may not be everyone’s cup of tea, but the rewards would almost certainly out weight any preconceived ideas or doubts that you may have if the end goal is to help you generate more business. This week, I will be participating in my first…read more

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The Marketing of Women’s Sport

Posted by in Marketing, News

Blog by David Lewis – Intern at Kai Communications. In the immediate aftermath of the London 2012 Olympic Games, the International Olympic Committee hailed the Games as “an historic step towards gender equality” with men and women competing in all Olympic sports. But nearly three years later I am left wondering whether there has been that much of a difference. The Olympics has helped bridge the gap between male and female sports. But in terms of marketing and revenue there is still a massive discrepancy. Provocative Marketing Levels of public…read more

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Choosing an Event Management Company – Guest blog by Quadrant Event Management

Posted by in News

Choosing an event management company Although it’s nice to have control over your event, a good event management company can save you significant amounts of time and money. It does pay to be selective though, especially when there are so many event management companies who do not have the adequate experience and knowledge needed to plan events effectively. In this article, I will highlight a number of tips to help you choose the right event management company. Know your requirements Before looking for an event management company, you should understand…read more

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