Why an Understanding of Intercultural Communication is an Essential Skill in Business

Why an Understanding of Intercultural Communication is an Essential Skill in Business

By Emily Housden, PR Executive. Everyone in business has been involved in an awkward situation before where someone might have taken a step over the line which made you feel uncomfortable, it can be even worse if it is an intercultural miscommunication.Cross-cultural differences in how business is handled can vary hugely from one country to another and so if you...