HOW TO WRITE A PRESS RELEASE TO GIVE JOURNALISTS EXACTLY WHAT THEY NEED

HOW TO WRITE A PRESS RELEASE TO GIVE JOURNALISTS EXACTLY WHAT THEY NEED

By Fiona Holmes-Mitra, Account Executive at Kai Communications - Full disclosure: I used to work as a health care professional. Life’s unpredictable twists and turns means I’m now working as an PR Executive at Kai Communications.  A natural leap? Absolutely not. My performance feedback is that I overuse commas. I have a lot to learn, but this is what I...

Making the most of your Google My Business Listing

Making the most of your Google My Business Listing

Every business should have a Google My Business listing! It’s free to set up and when done properly, performs brilliantly in local search.  We’ve been telling our clients for nearly 10 years that they should be making the most of Google My Business and this message is increasingly important in today’s competitive market. In recent months we’ve been seeing Google...

Our guide to being authentic on social media

Our guide to being authentic on social media

Article By Claire Fryer www.onetothree.co.ukSocial media, from a personal perspective, has been in the media a great deal lately, with influencers called out for photoshopping their images, celebrities being paid mega-bucks to promote products they most likely don’t use or believe in and the worrying statistics about the effect of social media on young peoples’ mental health.  One thing that...

Why Every Business Should Use Twitter Polls

Why Every Business Should Use Twitter Polls

By Lauren McNamara - With businesses trying to gain endless social media interaction and traction, it can be hard to get the kind of engagements you are looking for. Tweets can get retweets and likes, but one of Twitter’s more recent features, Twitter Polls, allows users to get an insight into the minds of their followers to gain feedback about...

7 SEO trends to consider for 2017 in simple terms

7 SEO trends to consider for 2017 in simple terms

– Guest Blog by Lisa Vassallo, One To Three –At a recent marketing mastermind group, I was asked to provide an update on the latest industry SEO news and things to look out for in the year ahead. Here’s what I shared and some points to consider if you are thinking about your website rankings in 2017:1. HTTPS V HTTP ...

Why an Understanding of Intercultural Communication is an Essential Skill in Business

Why an Understanding of Intercultural Communication is an Essential Skill in Business

By Emily Housden, PR Executive. Everyone in business has been involved in an awkward situation before where someone might have taken a step over the line which made you feel uncomfortable, it can be even worse if it is an intercultural miscommunication.Cross-cultural differences in how business is handled can vary hugely from one country to another and so if you...