By Alexandra Avram, Intern at Kai CommunicationsThe entrepreneurial landscape is ever-evolving and at the end of 2023 the UK had more than 5.6 million businesses, but starting a new business and making it succeed can be a difficult task. Start-ups play a significant role in the business landscape, but to thrive, start-ups need to differentiate themselves to take advantage of...
By Emily Fellows, Intern at Kai Communications. PR and journalism have common goals to provide newsworthy, interesting information and be heard by their audiences on the same platforms, but from a PR perspective, building relationships with journalists can be difficult.Here are some of the things journalists tell us they would like PR’s to avoid: 1. Inaccurate information Information provided to journalists must...