How Can Small Businesses Play Their Part During The Current Crisis?Naomi Ridgway, Intern at Kai Communications The last three years have had catastrophic repercussions for individuals, businesses and communities all across the world – particularly for those who were vulnerable pre-2020. How then, on top of the debris left from Covid, is the impending living crisis impacting those in the UK...
The Five Most Valued PR Skills By Lily Cowlishaw, Intern at Kai Communications. It goes without saying that to succeed in PR you need to be a good communicator and a good writer, however, there are many other skills that are highly valued in this sector. Here is what we think you need to make it in PR:- 1. Strategic...
By Lily Cowlishaw, Intern at Kai Communications. In the words of Donald Trump: “it’s fake news” and maybe the first time he said it, it was. But Trump began to use the term to describe news that he did not personally like, or news that he did not want his followers to engage with. The Independent revealed that Donald Trump additionally...
By Emily Fellows, Intern at Kai Communications. PR and journalism have common goals to provide newsworthy, interesting information and be heard by their audiences on the same platforms, but from a PR perspective, building relationships with journalists can be difficult.Here are some of the things journalists tell us they would like PR’s to avoid: 1. Inaccurate information Information provided to journalists must...
Pre and during Pride month, Kai Communications is delighted to have been working with renowned diversity, inclusion and belonging advocator, and founder and CEO of SEE Change Happen, Joanne Lockwood.Joanne specialises in providing transgender awareness and diversity and inclusion support to organisations through her keynote speeches, seminars, and workshops. We aimed to help elevate Joanne’s position as a globally renowned Diversity and...
Increasing Diversity in PRBy Emily Fellows, Intern at Kai Communications. We know that diversity and inclusivity are influencers on organisational success, and PR businesses are no different. Research from the CIPR revealed that 92% of the profession come from a white British background. We also know that disability is the diversity issue least spoken about in the PR industry. Yet editorially, journalists increasingly favour...
