By Alexandra Avram, Intern at Kai CommunicationsWhether you’re just starting out or you’ve been writing for years, securing a spot in the pages of a national newspaper detailing your client’s latest product or service, or elevating them as a thought leader, is an achievement many long for. However, getting your story published in large media outlets requires more than just...
How The Future of Digital PR is Audience CentredBy Lucy Harris, Intern at Kai Communications Digital PR is a marketing strategy that uses digital channels and online platforms to manage, protect, and enhance online reputations and brand identities to ensure they maintain a positive perception in the public eye and crucially to amplify and extend the reach to engage with target...
How To Pitch To National Newspapers & 5 Top Tips!Lucy Harris, Intern at Kai Communications Learning the tricks of the PR trade can take time but it’s important to know how to get the attention of the press for all the right reasons. Here is a collection of top tips and information on how to pitch to national newspapers; looking at...
The Five Most Valued PR Skills By Lily Cowlishaw, Intern at Kai Communications. It goes without saying that to succeed in PR you need to be a good communicator and a good writer, however, there are many other skills that are highly valued in this sector. Here is what we think you need to make it in PR:- 1. Strategic...
By Lily Cowlishaw, Intern at Kai Communications. In the words of Donald Trump: “it’s fake news” and maybe the first time he said it, it was. But Trump began to use the term to describe news that he did not personally like, or news that he did not want his followers to engage with. The Independent revealed that Donald Trump additionally...
By Emily Fellows, Intern at Kai Communications. PR and journalism have common goals to provide newsworthy, interesting information and be heard by their audiences on the same platforms, but from a PR perspective, building relationships with journalists can be difficult.Here are some of the things journalists tell us they would like PR’s to avoid: 1. Inaccurate information Information provided to journalists must...
