PR and fundraising campaign that would see £195,000 being raised in the first 15 months post launch of charity Footsteps Foundation. Created an extensive publicity campaign with over 200 published articles in national newspapers, consumer and trade press; 35 radio interviews and ten TV features.
Full marketing strategy including overhaul of website, newsletter creation, monthly promotions collateral, PR and advertising.
The Tree Hotels
Generated over 4000 pieces of press coverage and put a creative events strategy in place.
Directed the publicity of the sponsorship campaign for MasterCard for the UK's most prestigious music awards, The BRIT Awards. In charge of the publicity of MasterCard's special guest Samuel L Jackson.
House of Colour
Secured over 180 items of press coverage in four months for House of Colour by generating news stories, and circulating tips and case studies, which were featured in national, consumer, business, broadcast and regional press. Publicity created quality franchising leads and increased turnover across all revenue streams through a carefully crafted press campaign.