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I’m Not A Stalker…Just An Unpaid Private Detective

Posted by in News

By Kirsty Newall aged Twenty-one It seems that in this day and age social media is the cornerstone to our lives. It is everywhere – Facebook, Twitter, Instagram, Pinterest, Tumblr, Vine and snapchat. The list could go on and on. Social media is now an integral part of many peoples, no more so that for young people. In fact, the latest research from Ofcom suggests that almost half of young people aged between 8 and 17 have a profile on a social networking site such as Facebook. It also provides…read more

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Why every business should have a presence on social media

Posted by in Networking, News

Social media is here to stay and love it or loathe it on a personal level, the impact it can have on a business should never be underestimated. Claire Fryer from One to Three Marketing Solutions offers her top picks on why businesses need to get social. Brand awareness Never has it been easier to get your brand in front of your audience. No more paying ‘big bucks’ to advertise in a glossy magazine, you can now reach an audience of thousands through Facebook, Twitter, Instagram, Pinterest, LinkedIn and all…read more

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SIMPLY, HAVING A WONDERFUL OFFICE PARTY!

Posted by in Marketing, News

December is here can you believe it? This means it is that time of year when talk in the office turns to the inevitable Christmas party. Now I know you have probably heard numerous horror stories that involve people getting a bit too carried away with the eggnog and declaring there undying love for a co-worker and so on. But, the problem with this bad press is that they make these festive do’s seem like the root of all evil and something to be avoided. So, before you start moaning…read more

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Preparing Images for the Web

Posted by in News

Preparing Images for the Web by Guest blogger Daniel Scott, MD of Turtle Technology Overview of the types of image commonly used on the web There are three primary types of image that are used: JPEG – used for complex images such as photos. GIF – have a limited set of colours so are useful for logos and simple graphics. They should not be used for colour photos. They can also support transparency and simple animations. PNG – an Indexed PNG is a better alternative to GIF. It supports transparency…read more

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PR FOR SMALL BUSINESSES

Posted by in News, PR

PR FOR SMALL BUSINESSES What is PR? Public and press relations are both shortened into PR and essentially work hand in hand.  Press relations is about managing relationships with the ever expanding world’s media whilst public relations is about managing relationships with the public in order to build an interest, make a sale or to manage a brand’s reputation. Why do PR? Small businesses need PR as much as a multinational.  Press coverage enables you to reach your target audience through various multi-media whether it be TV, radio, blogs, national,…read more

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Why Networking is Important By Robina Hutchings

Posted by in Marketing, News

Whether you’re an already established and successful business or just starting out on a new venture, going out to meet new people such as being a part of a networking group should be on everyone’s radar. Admittedly, making small talk and taking part in mini presentations may not be everyone’s cup of tea, but the rewards would almost certainly out weight any preconceived ideas or doubts that you may have if the end goal is to help you generate more business. This week, I will be participating in my first…read more

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The Marketing of Women’s Sport

Posted by in Marketing, News

Blog by David Lewis – Intern at Kai Communications. In the immediate aftermath of the London 2012 Olympic Games, the International Olympic Committee hailed the Games as “an historic step towards gender equality” with men and women competing in all Olympic sports. But nearly three years later I am left wondering whether there has been that much of a difference. The Olympics has helped bridge the gap between male and female sports. But in terms of marketing and revenue there is still a massive discrepancy. Provocative Marketing Levels of public…read more

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SEO Implementation – part three – SEO Extras

Posted by in News, SEO

GUEST BLOG by Daniel Scott of Turtle Technology Link Popularity We have so far looked at the importance of search engine optimization and content but other important activity is to increase the popularity of your site by persuading other high quality web-sites to link to yours. The higher the page rank of those sites, the more credence and therefore page rank you will gain. One method is to approach other sites directly and ask them to link back to your site. We believe that that there may be a slightly…read more

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Choosing an Event Management Company – Guest blog by Quadrant Event Management

Posted by in News

Choosing an event management company Although it’s nice to have control over your event, a good event management company can save you significant amounts of time and money. It does pay to be selective though, especially when there are so many event management companies who do not have the adequate experience and knowledge needed to plan events effectively. In this article, I will highlight a number of tips to help you choose the right event management company. Know your requirements Before looking for an event management company, you should understand…read more

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The importance of content in SEO Implementation.

Posted by in News, SEO

Guest Blog by Daniel Scott, MD of Turtle Technology In the second part of our three part series we look at the importance of content in SEO Implementation. Title & URLs It is important to recognise the page title does not have to just be the name of the organisation and the page name. Page titles should be individualised per page, and should use the strongest keywords identified for that page. Page titles should be human-readable too as Google will display approximately the first 66 characters of the title in…read more

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