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Why Every Business Should Use Twitter Polls

Posted by in Marketing, PR, SEO, Social Media

By Lauren McNamara With businesses trying to gain endless social media interaction and traction, it can be hard to get the kind of engagements you are looking for. Tweets can get retweets and likes, but one of Twitter’s more recent features, Twitter Polls, allows users to get an insight into the minds of their followers to gain feedback about what people are really thinking. Here’s how to do it: Step one: Use the third icon below the tweet box to Add a Poll. Create your tweet. This could be relevant…read more

7 SEO trends to consider for 2017 in simple terms

Posted by in Marketing, PR, SEO, Social Media

– Guest Blog by Lisa Vassallo, One To Three – At a recent marketing mastermind group, I was asked to provide an update on the latest industry SEO news and things to look out for in the year ahead. Here’s what I shared and some points to consider if you are thinking about your website rankings in 2017: 1. HTTPS V HTTP Google and many others want the web to be more secure, which has to be a good thing. This tweet in particular caught our attention: Put simply, Hyper…read more

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The Importance Of Copy Editing – It’s Not A Boring Job

Posted by in Marketing, PR, SEO

By Charlotte I’Anson, PR Executive There is still an existing stigma attached to copy editors with images being conjured up of dull, pedantic people, sifting through documents drinking extra-strong coffee. In fact, in the world of marketing, PR and content creation, copy editing is one of the most crucial jobs. For a marketer, publisher, writer or journalist – the toolkit no longer begins with a pen and ends with a notepad. The technical requirements are huge. Editors are required to have extensive knowledge of data analytics, SEO, social media and…read more

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Love Your Website

Posted by in Marketing, PR, SEO

Love your website – A simple guide to refreshing your website and making sure its working for your business. By Guest Blogger Niki Peach of Niki Peach Design | www.nikipeach.com Step 1: Provide Quality Content Focus on your content. The most important factor for your page rank is the content on your site. If your content is original and useful, it will draw more visitors than a page with poor content. Update your website regularly with new content. Websites that stagnate and do not stay current will drop in the…read more

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HOW TO TALK TO THE MEDIA

Posted by in Marketing, PR

by Hazel Scott, Director of Kai Communications It is really important to get it right when talking to the media. Saying the wrong thing, forgetting to say what you wanted to say or making a gross mistake could cost you and your business. To follow are some tips to help get you media savvy! BEFORE THE INTERVIEW • Always confirm what subject matter you will specifically be talking about and ensure you have brushed up on your knowledge on this area. • Agree with the producer or journalist the time…read more

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Facebook Vs. Instagram: Why Students Choose Instagram Every Time

Posted by in Marketing, PR

We all have a favourite social media site, it’s the last one we check before we sleep and the first one we check when we wake up. Sad, but true. Facebook used to be my favourite. I could post meaningless memes, pictures of my friends, share funny pictures, write opinionated statuses… but then my Mum got Facebook. Then my Auntie, and then my Grandpa. And they all wanted to ‘friend’ me.  I don’t have the heart to deny my Grandpa my Facebook friendship and so this meant no more pictures…read more

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How We Value Women in Business 2016

Posted by in PR

By Emily Housden, PR Intern International Women’s Day celebrated all kinds of women from around the world and it made me realise how lucky I am to live in a society which on the whole values it’s women in nearly every walk of life. If we were to look back and imagine the days when women were considered second-class citizens it seems ludicrous to us now but still all too real for many women across the world. It’s clear that all women around the world still have a long way…read more

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HAS ONLINE MARKETING REPLACED TRADITIONAL MARKETING?

Posted by in Marketing, Networking, PR

The truth is non specialist digital marketeers and PR’s needn’t be quaking in their boots just yet as long as they are up to date with how best to promote their clients online.  The marketing community as a whole could still be said to be lethargic at online promotion for small businesses but by additionally focusing on building their clients SEO and social media campaigns they can produce a powerful marketing strategy. Paper Directories – remember them? To reach the masses you really need to look at free listings such…read more

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THE ART OF BEING A PR

Posted by in PR

Apart from the time I received a phone-call where the caller threatened to blow up my client’s office because they weren’t too keen on a theme park being built in their local area, my life as a PR professional for 20 years has been reasonably calm.  By calm I obviously mean an average PR moment in the office is spent with a phone under one ear selling in a story to a busy journalist, whilst writing a press release about the importance of digital mapping, whilst juggling a burning coffee,…read more

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PR FOR SMALL BUSINESSES

Posted by in News, PR

PR FOR SMALL BUSINESSES What is PR? Public and press relations are both shortened into PR and essentially work hand in hand.  Press relations is about managing relationships with the ever expanding world’s media whilst public relations is about managing relationships with the public in order to build an interest, make a sale or to manage a brand’s reputation. Why do PR? Small businesses need PR as much as a multinational.  Press coverage enables you to reach your target audience through various multi-media whether it be TV, radio, blogs, national,…read more

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