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Search Engine Marketing by Daniel Scott, MD of Turtle Technology

Posted by in PR

GUEST BLOG by Daniel Scott, MD of Turtle Technology Search Engine Marketing There are two main aspects to marketing a web-site on search engines: Search Engine Optimisation (SEO) – this is the art of raising the rank of a web-site in the results of targeted searches without payment to the search engine. Search Engine Marketing (SEM) – this has the same goal but it is achieved by paying for a higher ranking. Quantifiable Success In order to determine if the SEO has been successful and to what extent it is…read more

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Generating PR is exhausting. Let’s be honest. By Niki Schafer, MD of Dwell-Being

Posted by in PR

Generating PR is exhausting.  Let’s be honest. Getting your message out there (wherever ‘there’ may be for you) is not just a matter of ringing up your local journalist and expecting them to take note. PR requires persistence, relationship building and ironically (given the stereotypes) an aversion to bullsh*t. It requires an ability to see the message from the fluff, the story from the hype and the clarity from the chatter. Most novices send out press releases that are nothing short of extended, badly written advertising copy for their products…read more

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Generating PR is exhausting. Let’s be honest. By Niki Schafer, MD of Dwell-Being

Posted by in News, PR

Generating PR is exhausting.  Let’s be honest. Getting your message out there (wherever ‘there’ may be for you) is not just a matter of ringing up your local journalist and expecting them to take note. PR requires persistence, relationship building and ironically (given the stereotypes) an aversion to bullsh*t. It requires an ability to see the message from the fluff, the story from the hype and the clarity from the chatter. Most novices send out press releases that are nothing short of extended, badly written advertising copy for their products…read more

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Media interviews by Hazel Scott

Posted by in News, PR

As the final part of our three part series of how to be effective in a media interview to follow is what to do after your media interview. POST  INTERVIEW   At the end of an interview always sound friendly and tell interviewer if they need anything further do not hesitate to come back to you. Ask when you can expect coverage to appear after the interview. Never complain about minor mistakes in print. You will pointlessly burn bridges. Happy days – the interview is over and hopefully you will…read more

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Part two – During a Media interview. Hazel Scott

Posted by in News, PR

As the second part of our three part series of how to be effective in a media interview (read how to survive and be successful), to follow is how we suggest you present yourself during the interview. Do Be positive, animated and interested. The interview is an opportunity. Be courteous but not overly familiar. Stay calm. It’s your interview; you can set the pace. Use anecdotes to bring the story to life. Emphasise the positive issues. Speak in simple terms – avoid company jargon and acronyms. Make sure you understand the questions…read more

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