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Why Every Business Should Use Twitter Polls

Posted by in Marketing, PR, SEO, Social Media

By Lauren McNamara With businesses trying to gain endless social media interaction and traction, it can be hard to get the kind of engagements you are looking for. Tweets can get retweets and likes, but one of Twitter’s more recent features, Twitter Polls, allows users to get an insight into the minds of their followers to gain feedback about what people are really thinking. Here’s how to do it: Step one: Use the third icon below the tweet box to Add a Poll. Create your tweet. This could be relevant…read more

7 SEO trends to consider for 2017 in simple terms

Posted by in Marketing, PR, SEO, Social Media

– Guest Blog by Lisa Vassallo, One To Three – At a recent marketing mastermind group, I was asked to provide an update on the latest industry SEO news and things to look out for in the year ahead. Here’s what I shared and some points to consider if you are thinking about your website rankings in 2017: 1. HTTPS V HTTP Google and many others want the web to be more secure, which has to be a good thing. This tweet in particular caught our attention: Put simply, Hyper…read more

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The Importance Of Copy Editing – It’s Not A Boring Job

Posted by in Marketing, PR, SEO

By Charlotte I’Anson, PR Executive There is still an existing stigma attached to copy editors with images being conjured up of dull, pedantic people, sifting through documents drinking extra-strong coffee. In fact, in the world of marketing, PR and content creation, copy editing is one of the most crucial jobs. For a marketer, publisher, writer or journalist – the toolkit no longer begins with a pen and ends with a notepad. The technical requirements are huge. Editors are required to have extensive knowledge of data analytics, SEO, social media and…read more

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Love Your Website

Posted by in Marketing, PR, SEO

Love your website – A simple guide to refreshing your website and making sure its working for your business. By Guest Blogger Niki Peach of Niki Peach Design | www.nikipeach.com Step 1: Provide Quality Content Focus on your content. The most important factor for your page rank is the content on your site. If your content is original and useful, it will draw more visitors than a page with poor content. Update your website regularly with new content. Websites that stagnate and do not stay current will drop in the…read more

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Instagram for Business

Posted by in Marketing, SEO, Social Media

Guest Blog written by Claire Fryer of One to Three Marketing Solutions As a social media-marketing consultant I LOVE social media. Having worked for many years in PR during the late 90s and into the noughties I think the evolution of platforms that allow businesses to really speak to and engage with their customers is just fantastic. Column inches are all good and well but social media is about conversations and getting to know our ‘friends’ and ‘followers.’ Facebook, Twitter, LinkedIn, Pinterest, Google +, Snapchat……the list of social media platforms continues…read more

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SEO Implementation – part three – SEO Extras

Posted by in News, SEO

GUEST BLOG by Daniel Scott of Turtle Technology Link Popularity We have so far looked at the importance of search engine optimization and content but other important activity is to increase the popularity of your site by persuading other high quality web-sites to link to yours. The higher the page rank of those sites, the more credence and therefore page rank you will gain. One method is to approach other sites directly and ask them to link back to your site. We believe that that there may be a slightly…read more

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The importance of content in SEO Implementation.

Posted by in News, SEO

Guest Blog by Daniel Scott, MD of Turtle Technology In the second part of our three part series we look at the importance of content in SEO Implementation. Title & URLs It is important to recognise the page title does not have to just be the name of the organisation and the page name. Page titles should be individualised per page, and should use the strongest keywords identified for that page. Page titles should be human-readable too as Google will display approximately the first 66 characters of the title in…read more

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