March 2020 changed everything for everyone. Businesses had to navigate new ways of working to ensure success, both remote and hybrid, and the PR and journalism industries were no different. With the challenges of COVID focused news, remote working and job losses, PR had to adjust and discover new ways of communicating with journalists who were mostly no longer working...
TikTok is commonly mistaken as another fad trend for Generation Z, but it may well be your answer to engaging a younger audience and creating brand awareness. But don’t worry, to begin with all you need is a phone, the TikTok app downloaded and launched, and a creative spark. By Mya Mills, Intern at Kai Communications September 2016 saw the...
We are delighted to announce that Kai Communications is now working with internationally renowned mediator and conflict specialist, Jane Gunn. We aim to help publicise and create awareness of Jane’s work through a variety of multi-media so that her business powerfully connects with its target audience. Our initial objectives involve positioning Jane as a globally renowned mediator, facilitator, author, professional speaker...
By Maya Tsoar, Account Executive at Kai Communications. Being able to write an effective press release is key to getting PR coverage for a business or client, but the art of writing a good press release takes skill and practice. Your article can’t just appear as a form of free advertising dressed up as relevant content. There are few ground...
Kai Communications has enjoyed worked in collaboration with Dr Lynda Shaw for over eight years. We have helped create and drive traffic to Lynda’s new website, established platforms to facilitate future potential partnerships and alliances, and produced powerful PR campaigns that led to new business and brand awareness. One of our recent PR campaigns for Dr Lynda Shaw focuses on ‘how to...
Kai Communications secured 16 pieces of coverage for Dr Lynda Shaw about ‘Revenge Bedtime Procrastination’ in the space of two days and the story was featured by the likes of The Mail Online, Daily Mail, Australian News Review and Washington News Post. Dr Shaw explains what Revenge Bedtime Procrastination is: “It’s when we actively choose not to sleep to regain some sort of...
