Kai Communications Boosts Visibility of Inclusion Experts
Kai Communications Boosts Visibility of Inclusion Experts
Kai Communications is delighted to be working with renowned diversity, inclusion and belonging specialists, SEE Change Happen and has produced 130 pieces of press coverage in recent months throughout SEE Change Happen’s target media. The majority of the press coverage was in the target HR, business, training, and PA press, but also in other media including Metro (twice), Housing Digital, Global Banking and Finance, Events Industry News, Press24.uk and the Chartered Management Institute.
The Campaign
Kai Communications successfully continues to boost the overall marketing campaign to build SEE Change Happen’s profile to be recognised as an industry thought leader. One way we have achieved this is by using Joanne Lockwood’s voice to create industry opinion pieces, all the while focusing on a number of topical subjects from gender identity to the importance of using the right language. The PR strategy has created snowballing awareness and desirability of SEE Change Happen’s offerings and undoubtedly generated further website traffic and a buzz around the brand, profile and reputation.
The Stories
There has been much breadth to the articles so as to stimulate interest in all sorts of potential areas of business. Articles and press information that were snapped up include: -
Gender identity vs sexual orientation
Pride and Pronouns – what is the fuss about?
Never a gender native, always an outsider
Joanne Lockwood is elected Chair of PSA
Don’t call me mate, call me love
How to test your organisation for homophobia
How easy is it for employees to come out
International Trans Visibility Day - why we are visible for all the wrong reasons
One transition, two perspectives
National Inclusion Day
35 unique articles were additionally written for assorted publications upon request.
Hazel Scott, Director of Kai Communications says: “We love working with Joanne and the team because everything they do is so thought-provoking, and Joanne is so articulate about inclusion issues in the workplace and open to sharing her experiences.”
